Patriachal society a poor societal structure ?

Patriachal society a poor societal structure Next gen?

In patriachy a man is a decision maker , he shapes family dynamic and paints the vision of the child . Man being a father, is biologically a progenitor to a child and biologically participates in giving birth to a child, but rest of the time he is absence in the role of upbringing a child makes it question is patriachy a poor societal structure?

Limitation of patriarchal role 

The main constraint regarding the patriarchal role is the financial issue that families suffer due to one breadwinner. They recommend a co-earning and caregiver model for the parenting and family structure as “women’s participation in paid work or having access to income can reduce household financial stress, increase expenditure on children’s health and wellbeing, increase her agency and decision-making and has been shown to have macro-economic impacts at a global scale.

Most 87 percent of adults report a rise in their financial expenditure worldwide. Though apparently one sees no effect on the child but deep underneath the layer the child goes through abuse in its tender years of growth. Financial worries can have a long-term impact on the child’s mental health, especially in nuclear families. 

Economic difficulties make it impossible to repay bills or having to move in with relatives, cause parents’ stress to increase, consequently leading to mental health of the child. Leading it seeks unhealthy coping mechanisms  due to  emotional neglect it feels. Most adults—87 percent—report an increase in global financial spending. Under the surface, the child experiences abuse during its formative years, despite the appearance that there is no impact; particularly in nuclear families.

Financial worries can have a long-term negative effect on a child's mental health, but not only because of the high  stress levels,  parents  face social challenges every day. A mother claims in the same study, that she feels self-conscious, other parents call their family for some fun activity; she has constantly denied, thus there is no other mechanism to cope up with the situation.

The financial challenges cages the mother and sends the child to restrictive boundaries which they cannot explore out of social anxiety.Father‘s claim that the  financial pressures make it difficult for a parent to cater to the needs of the child, to be  emotionally available, with the work pressure, and  long working hours make it difficult for them to even console a child that had a bad day. 

The work stress and scarce economic resources, with no other member to share the load make it difficult for the fathers to deal with his own emotions; moreover, when a father begins to fail the social construct of the society, begins to shame him for not being a provider.

This came clear in a Hong Kong-based study, a couple acknowledges that their long work hours make it hard for them to recognize their child's emotions, especially for the father, their financial constraints make it difficult to meet their child's emotional requirements and economic requirements.

 “Father said” working is a requirement for men in society. Me as a  father hardly even gets to moment with the child, the company needs industrious employees, and to survive one must be vigilant,  families which have low income rarely have time to cater to the child's demand, often to keep peace we must send our daughter to the grandmother's house.”

People below poverty line rarely have time to spend quality time with the family, children must start working early or be dependent on a low-income household, suffer from mental health issues. A source of income is crucial to even recognize a child's emotion; research reveals that the father's absence from the child's life contributed to the child's poor development in a study comparing the offspring of single mothers. 

Father says, I do not have much time to communicate with my daughter. But you know, earning money is very important. Sometimes I will ask her grandma to take care of her.  Additionally, in another research paper wherein, the children of single mothers were compared, father's absence from the Life of the child resulted into the poor development of the child.

 The child has poor self-esteem and was already active sexually in early stages of adolescence. The point to be noted about the research was single mothers were not backed by their families., but slightly there is a need for father's affection. Which child is deprived either due to its complete or partial absence? Thus, to come up with a notion is not wrong.

Coming back to the previous paper, the research claims that the finance was an issue but more is division of work and dissatisfaction of work, both for caregiver and breadwinner. There is a requirement of role swap at least for a time being, but it does help.  

  Constraint in gender role  reversal 

In research of Clara and Kristina find a major constraint which need to remove to make a better place for child to grow- these norms are related to patriarchal, not just being breadwinner, but also a protector and decision, and their studies if wives were given chance to support the family not only financially but also by participating in decision making, it will make it easier for man as it will share lighten his load and baggage.

According to Clara and Kristina's research, there is a significant barrier that needs to be removed in order to create a better environment for children to grow up in. These norms are related to patriarchy and involve men not only as the provider but also as the family's protector and decision-maker.

If wives are given the opportunity to support the family not only financially but also by taking part in decision-making, it will be easier for men because it will lessen their burden and baggage. In a UK based study, agrees with the research, that men agreed they were comfortable with the caregiving role, rather than, the breadwinner, but on contrary the conflict of gender role was more seen in the women moreover the study showed variation with other culture, the first world nation like America, the role swap seemed more favorable as the value were less traditional over the year, which allowed a role swap when desired. This helped families to have better mental health, especially fathers and children.

Examining constraints

Thus, by examining the role of fathers in parenting for gender equality, we can safely say, despite the promising evidence, men’s desire, and potential to contribute to child development in positive ways as fathers and caregivers is not being fully realized. Though it differs from culture to culture and society to society.  The role swap helps you a better place for child development, if brought up very well can give child development, by providing a better economic agency and suitable atmosphere.

We can therefore confidently state that, despite the encouraging data, men's desire and potential to positively influence children's development as fathers and caregivers are not being fully realized by looking at the role of fathers in parenting for gender equality.

 Even though it varies between societies and cultures.  By examining the role of fathers in parenting for gender equality, we can claim with confidence that, despite the encouraging data, men's desire and potential to positively influence children's development as fathers and caregivers are not being fully realized. Even though it differs depending on the society and culture. fathers' roles in raising their children for gender equality will foster upcoming hazards for the coming generation, If rightly implemented, the swapping roles will provide a more suitable outlook and environment for  the child, bring a better space for emotional expression and bond formation. 

Affairs of a poetic Lad : A tale of lover boy

The Affairs of a poetic Lad: A tale of lover boy

About the story

Affairs of a poetic lad is a story about a day in  life of a dark skinnned  boy from bihar, who fall in love with fair punjabi  girl, he has affairs in his mind about how would be if she falls in love with, and how little it was possible that she will fall for guy like him. 

The Affairs of a poetic Lad: A tale of lover boy

It was his desk, wherein he used to jot down his emotion and event that occurred in his life. He though was not a fan of writing, he still resorted to writing a diary, as he had less contact with the outer world.

It is Delhi; people here are smart, intelligent and advanced. A place which was difficult to make friends for black skin, purple lips and short stature village boy. He neither looked attractive nor spoke the classy language.

People here are intellectuals who prefer to speak in English. It was the most saddening part for him. His name was Ryan Narayan. A boy from Patna, Bihar who came to Delhi to pursue his Masters in journalism.

It was the afternoon of April 19, 2012. He was in his thoughts. The weight of solitude felt heavy on his head. In his head, the dialogue between two girls of his college repeated. The voices echoed.

"Look! so ugly!"

“He has no style. Such an illiterate fellow”.

He wasn't courageous look at them; Somehow, he considered them to be superior.  The moment he was self-pity, the doorbell rang three times. He came back to the real world. He opened the door.

 It is his roommate Hemant. He yelled,” idiot! What were you doing?”.

Hemant and Vienna, Hemant’s girlfriend, entered the room.

Ryan immediately kept his apology,” Sorry, I was writing my diary”.

Hemant yelled,” what you consider yourself,’ Wordsworth’, oh! damn you don’t even know who he is”.

Vienna interrupted,” Be easy on him”.

She was feeling sympathy for Ryan, but her sympathies felt like a begged food. He didn’t like it and went inside his room.

Hemant was quite a dominant roommate. He didn’t mind hurting Ryan by pointing at his weak spots. Ryan wanted friends and a girlfriend as he had.

Vienna frequently came to the flat but, Ryan never interacted with her, though her beauty tempted him many times. He always had an excuse to escape either he went to do grocery shopping or cooking food for him and Hemant.

Day by day went by, and it was two weeks of ignoring Vienna, but he somehow decided to talk to her. he waited for her to come with Hemant but, Hemant came alone.

He asked,” you are alone today”.

“Then, whom you were expecting?”, Hemant yelled. 

“veena”, he hesitates while her name.

“Oh boy! You like veena”, he teases him,” she doesn’t like you”.

Later that Ryan didn’t eat his dinner. He spent the whole night writing poetry.

The next day, he decided to forget about Vienna and make some friends in college. He tried to reach college early and make some friends but, he had not slept the whole night.

He arrived at the second lecture which, was already started.  He asked permission to enter the lecture hall.  He is permitted but after little insult from the lecturer. Ryan got demotivated.

 In the coming three lectures, he silently wrote some painful poems.

The fourth lecture was to be taken by Mrs Bandana Singh. She was the strictest lecturer in the journalism department. On her arrival, the whole class stands up except Ryan. It was a little strange for Mrs Bandana but, she ignored it.

The lecture carried on but, Ryan was busy writing poems. Mrs Bandana ignored him till the end but, she called him before the class ended. She says,” Ryan Narayan, come to the staff room. I need to talk to you".

He got alerted on hearing his name. It scared him. He then needed to meet her in the staff room. 

It is time for everyone to leave. The halls started emptying up.  Ryan thought about how he was going to ask for forgiveness.

He hesitatingly went to the staff room and stood in front of Mrs Bandana Singh. He uttered,” I am sorry. I am sorry I did not concentrate in the class”.

There was something so universal in his broken English that Mrs Bandana understood there was something wrong. She uttered,” are you facing some problem in class”.

He uttered,” no”.

“You were busy in writing something. Show me”, she demanded.

“What”, he said.

“Show me your notebook”, she demanded again.

He takes out his notebook. Mrs Bandana goes through it. There were no notes but tragic poems on loneliness.

 Mrs Bandana utters in Hindi,” you don’t have friends?”.

He replies,” Yes”.

"Do you know what, your poems are very heart-touching? You shall participate in the poetry competition. I can tell you because I am a poet myself. You are very talented”.

Ryan gets a boost from the conversation he had with her professor. He arrived in his flat. He found his poetry pieces were missing.

The whole he spent thinking who stole the poetry pieces but, he can blame none. It was 7 pm when Hemant arrived. He kept the phone on the dining table and went rushing to the washroom. While he went inside the toilet, Ryan came out room, walked towards the dining table. His eyes fell on the message Hemant had sent to Vienna. Shockingly it was his poetry. He had copied from end to end.

Not just one but, each and every poem was sent to veena but credit was taken by Hemant. He read the chat further and realised that Hemant and Veena were not dating, and Vienna found him a little desperate. It infused more confidence in Ryan. He decided the next day, he will register for the poetry competition.

The next day, he registered and participated in the competition. The jury was impressed by his heart-melting poem. The audience loved him too. He became renowned and also win the competition. Many students from college congratulated and one of them was Veena. He became friends with everyone.

One year later, Vienna proposed to him.

Happily, ever after.

********

Instilled by the romance, please subscribe the blog for such poetic short stories. Also check more stories listed below. 

    Se nect time, tilll keep reading from chrono to chrono,  biblio to biblio 

Chrono biblio short stories:-

The haunted villa prank gone wrong

Razzle dazzle 

Bichara Ragiv

 

 

 

Enhance your social status: TOP 5 worst  nice guy habits that reduce social status.

To enter popular group, is everyone's desire; people often try to shapeshift their personality to fit into idealized standard. In the  race to climb the social ladder,  nice guys lag far behind. It often takes them a lot of unlearning and learning to enhance their social status. In this blog, we have listed for you top 5 worst nice guys that reduce social status.

Before we dive in the blog, let us what is a nice guy is? And what a nice is like in the social setting?

 

What is a nice guy in a social setting like?

There are lot of myth surrounding the  nice guys.  In layman term a nice guy is a guy who behaves good to sound appeasing to the others. People mistake them for a  nerd,  in actual it  does not have a slight correlation with it.

So, what is it? What is a nice guy? A nice  is a person who puts an appeasing behavior to impress others, by alter their persona to fancy the next person every time.  They struggle  to keep forward their actual persona to seek attention.  Nice guy is not actually not the  nice guy, but are dishonest guy.

Keeping above statement in mind, it can even be the topper nerd, or a naughtiest kid in the room; Yes, even the naughtiest kid. A nerd becomes nice guy, when it tries impress his parents via test scores, and naughty boys becomes the same by unnecessarily displaying aggression to gain female attention. Any act to alter your persona to attract attention is a nice guy behavior.

A person who is not nice guys are person  socially is comfortable in their skin. They do not try to impress their parents via marks, and children by altering their behavior to sound rebellious.

 

TOP 5 worst nice guy habits that reduces your social  status.

We learned previously;  nice guy falls behind in the social ladder due to their incapability to be honest about themselves, but why they aren’t the  honest ones?

There are 5 reasons behind this cause, which is an effect of 5 worst  nice guy habits they imbibe  in a social setting; the list goes as follows:-

People pleasing Behavior:

Nice guy tries to impress everyone or getting stuck in a vicious cycle of over giving for no minimal reciprocation.  They put people's interest as their utmost priority, contributing further and further to their self-negligence. Nice guy often fails gauging that  their self-worth is in their own hand, the next person has no control over it.

 

Let us give an example,  you are in a nice guy group of friends, you prepare all slides for them,  they leave you and party alone.  You feel sad and work on as you think you do not have an option. The scenario keeps happening and happening.

 Why do you choose to repeat the behavior again ’for a party’ but if you did not help them  ‘ they will not pass?’  What is worse, ‘ having no grades and failing having no party for a year’ and ‘not having to party today and have a party for rest of the year.’

Not having grades and being grounded for year, right? So, power is in your hand. If they fail anyways, neither they will be your classmates and nor they will be partying for a year.

 

Fear of losing a social circle/FOMO:

Nice guys have a rational fear of losing friend circle/ fear of missing out the  parties, hangout, and fun altogether. In social setting nice guy have comparatively less option. Although, the  circle they hangout in demeans their self-worth and as well as social value.

The fear due to their unempirical attitude, they neither set up minimal boundary to make room for self-companionship,  nor they ever venture to  change their social circle.

 

Lack of confidence:

Nice guys lack confidence to go on and face people. They lack this confidence due to their lack of experimenting. The fear of rejection is ingrained in their mind, which hinders their self-growth. They do not venture into anything due to the same.

They give to importance to the situation. They often do not analyze the situation thoroughly; often an extrinsic situation overpowers them. For example: A has fear of rejection. He approaches B with a friendship proposal. B  refuses to be his friend. This is the extrinsic situation, but intrinsic situation can be B is not the good person, he exploits C.

 

Does not work in building value:

 

The Nice guy struggle to socialize because do not have a value. Value means they are 24x 7 chasing people. They do not work on themselves. No investment in self-care, self-teaching, and self-training leads to astray in the social setting.

Thet  often reduce their standard, making no room to experience themselves. They invest no time developing  their own persona, taste, and style. Thet roam  confused jumping from one social group to another in order to fixate the situation that is not understood at first place.

Being a nice guy is an act of putting a deliberate impression on the people, in order to seek unnecessary  attention of the people,  a nice guy can come in any shape and form. They can be a nerd or bully in a classroom, a talented dancer seeking people eyes and clap to validate their dance.

Nice guys are Self-paradox, they never chose themselves first but, expect other to choose them. Nice guys seek compulsively validation which never met, and never be never met as they have never invested time in building their value.

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The Sun villa : The last delivery in Sun Villa

The Sun villa : The last delivery in Sun Villa 

About the story 

Sun Villa, the not sunny villa , infamous for its paranormal activity in the town. A man enter to deliver a package, unaware of fothcoming danger. 

Sun villa is a short story about, a not sunny villa which is infamous for paranormal activities  The protaganist of the story want to do last delivery to just go back home without guilt of  unkept promise. Wind is freezing near the sun villa, the  summer month of june trying to warn  about the fatal ghost inside the villla. 

The story is written by Author sahil katoch, and published in The Story Club website under the psudeonym relaxations and literature.  https://yourstoryclub.com/short-stories-unusual-experience/ghost-short-story-haunted-villa/index.html. 

The Sun Villa 

I was passing by the street when suddenly a cold wind blew,  a chilling-cold wind. It was strange because it was the month of May.

I was standing at the front of the SUN VILLA because I was requested to deliver a box of chocolates.

The villa was named SUN VILLA, but it didn't seem sunny;  it was dark, gloomy, broken and abandoned; it was rumored to be haunted and even appeared to be.

 Last night, I had watched many horror movies, and now they acted as resistance, and now with the cold heart entering the villa, I opened the door and found it very dusty:  it pained to breathe.

 I glanced at the room and was amazed to see stuff around; it was a royal vintage lobby, the material used was expensive, I love the extravagant royal feeling.

 I was amazed, but my amazement didn't last until I glanced at the floor the skeletons were lying around; after looking at such a sight, I wanted to finish the delivery as fast as possible.

I shouted, "anyone there."

On getting no response, I climbed up the stairs that led to the darkroom,   knocked on the door and it opened in a ghastly fashion, entering the room I heard a scream and got scared, fumbled and bumped into somebody.

 I ran out of the room down to the garden, but  I slipped at the staircase,  stood up and what caught my sight was a ghost --  a bloodshot-eyed skeleton wearing shabby clothes that were his very appearance. 

The situation was even scarier than a horror film.

I started chanting a spell, " if lord exists as is told, then pray my he behold, I wish a day in lieu of the dark.

 My request may bring some spark, the son of the lord requests the bell of mercy.

Let Satan go back to hell."

Yups, I am not a priest, I learned it from a movie; I doubted this spell, and he confirmed it by raising his ax and making me feel like a lame goat.

I stood up, ran to the door, which magically closed: I stood stoned by fear.

He came towards me and laughed, "Ha!ha!ha!"

He raised his ax again, and suddenly a stone came flying toward him, aiming at his head, he bent down, and with wet eyes and blurred vision, I saw a man standing on the staircase.

He called me, "Come here, dude !"

 

Jhon near the stairs of the sun villa

I rushed towards the staircase, and the man was none other than my friend John, his face was red, and he was stealing a glance.

I asked, " Hey, what's wrong and why are you sighing?" He didn't answer, but after a few minutes, he broke into my arm and apologized, "Dude, delivery was a prank, I didn't know this place was a haunted house."

I felt like somebody was near, and I realized that we were fighting a ghost; we ran to the 2nd floor, Jhon hid in a box, and I headed towards the 3rd floor.

The ghost chased me to the third floor, and Jhon hid in the box and noticed something unusual. He came out of the box and raised his hand,  signaling me to stop then and there; he chased the ghost, caught his arm, pulled him, and it fell on the floor.

"I never knew ghosts have feet, " John exclaimed, pointing his finger toward the ghost's feet.

We both laughed out loud.

I came down and took the ghost's ax; he saw me taking his ax and started running downstairs.

I was angry, in a mood to kill.

I fastened my feet toward the ghost, and Jhon stopped me and cautioned, " If you murder him, police will throw you in prison; let's call the police." 

I yelled with a half-smile, " Is murdering a ghost a crime?

I never knew; if you want to summon somebody,  summon the Grim reapers, we have a fresh soul here of a skeleton."

I know my mood was scary.

Scary enough to even scare Jhon.

The situation was very cinematic-- a person begging for his life and a ruthless villain hungry for blood and flesh.

I came down dramatically with my ax (currently mine now ) and chanted

the hymn, " When the clock struck at nine; devil may invoke my divine; delusion, illusion, hallucination and darkest dream; force him to scream the most hellish scream."

I came down, ended my dramatic entry and started my actionable exit, and broke upon him with my ax.

Skeleton started shivering and shaking.

I stroked again and again but missed, the skeleton man fell on the floor, and I was ready to give a fatal blow which he escaped but lost his concealed identity.

Mask broke, and behind the mask was the man present last night at the entrance of Ms Parker's mansion before the party.

 We witnessed a theft there last night.

An expensive painting was missing from Anne Parker gallery; she saw a skinny bald shadow, approx 5.6 inches lingering in the corridor when we showed us the mansion; it was strange because all servants were on leave.

"John,  we found Mr Parker's skinny bald shadow, " I said, like Sherlock Holmes

"What and how?"  John surprisingly said.

Yes, brother, I saw him lingering near Ms Parker's gate, and his shadow seems the same, " I spoke in a confident voice.

"Well, the police will be here in no time, and the old lady would be happy to get her painting back," John said with a smile.

Ghost stood up and ran towards the door, and I chased to kill him; he beat, kicked and broke into the door, but his efforts were futile.

I yelled at him," Freeze moron, and I'll give you an easy death, else I won't even spare your soul

I rushed to kill him, and suddenly the door opened, throwing both of us to two different corners of the room.

"Who called me, and where's the criminal?" policemen shouted.

"Sir, me," John replied.

I pointed at the ghost guy and spoke angrily, "You better catch this filthy rascal else I'll bring him to death."

"My friend suspects him to be a painting thief as well, he saw him roaming near our neighbor's gate, and she saw a shadow that resembles him," John said.

"Well, justice will prevail; he will be served right," policemen said.

The ghost man broke into tears and exclaimed, "Spare me, I didn't mean to kill you; I am not a murderer, I am just a small thief."

"Just a thief, you almost gave me a heart attack! " I exclaimed in anger.

"Who are you, what are you doing and why are you scared of us?" John curiously interrogated.

He replied in a shaking and breaking voice, " I am a thief that steals paintings and hides them here; everyone believes this place is a haunted house; if you proved their belief wrong, then I would be homeless."

"Handcuff him and hunt the painting," the inspector ordered.

The police searched for a painting and found it in the basement. Inspector showed us all of it and asked, " Is there any painting of Ms parker."

I replied, pointing at the painting, "yes, sir .this one ".

Police took the thief and left.

"Ooh! they left this weird painting, " John said.

"Show me," I said.

"A beautiful lady, wearing a beautiful red tiara holding an ax. It's made in 1964, " John said.

"Ms Parker never told me axes were in fashion," I said.

"Hey! Do you check the top floor? You were there, right? " John exclaimed with excitement.

" Yups, except for one room which was locked,"  I said.

I look at the window of the undiscovered room, and what I see still haunts me-- A young lady, wearing a red tiara and holding an ax. Shockingly she and the thief's ax resembled the same in the painting.

I spoke in a shaking voice, "Gh...ost on the t...op fl..o..or ".

John said, " shut up, there is no ghost ".

"There is, " I insisted.

"Brother, After what you did today, I know only one ghost, and it's you, " John said.

The bus stopped, and we boarded the bus.

THE END.

end of the story of sun villa

Hopeful this blog must have given you chill and laughter,so share this short story  post.then please follow the blog for more such short stories. 

till tell keep reading from chrono to chrono, bibulio to bibilio. 

Bye.

THE END 

                            *****                            

Thank you for reading this story from chrono bilbio blog, read more from  list down below. 

Chrono biblo blog short stories 

Affairs of the Poetic lad: the tale of the loverboy 

Razzle dazzle 

Bichara Ragiv

SO Sixteen 

A Brief introduction on how to do sales route planning

A Brief introduction to sales route planning

sales route planning

Establishinga new startup or targeting a huge sales turnover, which can multiply business sales, with minimal effort, through an amazing plan.  A successful sales plan involves, a great Sales route  planning, to break in the competitive market.

Using this lucrative techniques, one can tap in the various market segment, which will help breaking through an imperfect marketing  competition.

Sales route planning is used by the marketers and brand analyst to help their brand stand out.

Let us discuss the same and gain valuable insight,  by understanding the phenomenon, Sales route planning.

What is sales route planning?  

Before we begin  with sales route planning, we need  to understand what  your product composition and application?

Product composition: It is the element your product comprises of, e.g., Chemical composition and Packaging of the cosmetic product.

Product application: It is unique selling point of the product composition; SPF 50 is a signature element for the product the sunscreen.

The recognition of signature element of the product forms the base of Sales route plan; . e.g.  unique user-friendly interface for software marketers. 

After, we reach on a point to understand the  product USP, Sales route  can be planned out. Sales route Planning by definition, is a brainstorming activity to devise a  flow chart of marketing activity that helps easy, fast, and cost-effective marketing.

For ease of  understanding, it is a To-do list of a marketing activity that you need to do to get in the market.

How to develop a sales route plan?

Initiating sales route planning demands comprehensive research that encompasses not only the intrinsic potential of the product but also a deep understanding of the targeted customer base. In today’s dynamic market, brands deploy a variety of strategies to create formidable barriers to entry, making it challenging for newcomers to gain a foothold. To effectively capture the attention of these targeted demographics, marketers and sales analysts are required to engage in meticulous strategic planning.

This is particularly vital in the realm of social media, where consumer attention spans are notably brief. Brands must craft compelling, engaging content that resonates with their audience, imposing analytics and insights to refine their approach continually. By doing so, they can ensure their messaging breaks through the noise, engaging potential customers and creating meaningful connections that drive sales and build brand loyalty.

Market Research, determination, and segmentation

A market segment is an act of  determining you are potential customer. Today brands like Dolce are targeting young men with handsome bank balance, using Instagram and YouTube advertisement and advertisement services. The market segment helps to learning about your potential customer.

Learning you about your market before, provides you better insight about, what activates you need to perform to exploit sales? The determination of market and sales audience, eliminate any chance of wasteful effort, and deletes any circumstance of bumping into a  non-potential customer.

Develop a marketing campaign

For a new company venturing into competitive market spaces, relying solely on catchy jingles and taglines is insufficient, contributing a mere 3% to overall sales. In the marketing world of 2024, adopting zero-cost sales strategies becomes imperative. These strategies include hosting free webinars to educate and engage potential customers, organizing creative events that offer memorable experiences, and executing comprehensive social media campaigns to foster community and brand loyalty.

Creating an effective activity chart necessitates a meticulous examination of each activity, ensuring every effort is strategically aligned with the company’s goals. This detailed planning enables a holistic approach to market entry, leveraging innovative and cost-effective methods to enhance visibility, customer engagement, and ultimately, sales performance.

Tailor a brand identity

Brand identity forms the essence of a company, encapsulating its logo, symbols, taglines, and overall persona. It plays a pivotal role in boosting sales by establishing the brand as a beacon of status and authenticity. Through carefully crafted brand personas, companies can resonate deeply with their target audience. For instance, Dolce and Gabbana evoke the rugged charm of the modern man, while the tech behemoth iPhone is synonymous with sophistication and exclusivity.

Similarly, Rolex distinguishes itself through the scarcity and singular nature of its timepieces, appealing to those who seek the unique and the exceptional. This strategic branding not only differentiates companies within crowded markets but also fosters a strong, emotional connection with consumers, elevating the brand to more than just a provider of goods or services, but a symbol of particular values and lifestyles.

Summary

Sales route planning is an activity where you chronologically create a to do list of activities, which help escalate sales, penetrate market, and create a unique identification in the market. To develop sales route, one must research potential market, customer, and product USP; develop a  marketing campaign; and tailor a brand identity.

What is the meaning of route planning?

Route planning involves creating an efficient pathway for traveling from one location to another, optimizing for factors like distance, time, and cost. It is crucial in logistics, delivery services, and sales to enhance productivity and reduce expenses.

What is route sales?

Route sales refer to a direct sales strategy where sales representatives visit customers or prospects in a specific sequence. This method is commonly used in delivery and service industries, enabling personalized interaction and immediate transaction completion.

How do you map a sales route?

Mapping a sales route requires identifying potential or existing customers on a map and designing an optimal path to visit them. Sales representatives use software or apps to consider factors such as appointment times, distance, and priority, ensuring an efficient sequence that saves time and resources.

What are examples of planning your route?

 Examples of planning your route include a delivery company optimizing daily routes for its drivers to ensure timely deliveries with minimal fuel consumption, or a salesperson organizing a day's visits to prospects based on geographical proximity and appointment schedules, to maximize face-to-face engagement time.