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Learn search marketing in 5 easy steps

 Learn search marketing in  5 easy steps


Search marketing campaign

Have you ever came across an newsletter asking you to buy something for free, congratulations you encountered a search marketing campaign/funnel. Today, on chrono biblio blog we will go through a bit of search marketing. So stay hooked till the end. 

What is search marketing?

It help you gain organic traffic to a website and rank it your on the top search engine result page, It consists content strategy and SEO strategy like keyword research , web for image tag, meta tags and alt tag that bring diverse traffic through multiple search engine result pages. 

It also involve off-page seo technique but we will discuss only on-page strategy today. 

How do we do search marketing?

The search marketing is easy strategy where you have to only distribute your link through newsletter, social and messenger, but it takes a lot more than this:- 



1. Perform Web audit

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The website audit is a general analysis of a website aimed to improve SEO. Check the factor affecting your website visibility on such on SERP.  Keep objectives-driven content approach, and devise content strategies by formulating objective, recognising  target audience, deciding content type, brainstorming content USP, planning content promotion and setting targets to achieve.   

2.Do Competitive research

Understand a website must withstand market competition. Do research about your competitor's SEO strategy; keyword usage and backlinks building and incorporate a technique to help you to outperform your competitors. 

4.Do Keyword research

We lay a keyword chart for your businesses.  A keyword chart is a blueprint that customers follow before entering, during entering and while going through your website. The keywords also act as a blueprint of every information you share on your website. 

5.Do On-page-SEO

Do an- page-SEO service implement keyword charts on your blogs and web page.

We strategically use researched keywords on your blog without stuffing keywords. We add backlinks, image tags, alt pages to optimise your blog on different search pages. 

6.Use Google Analytics & webmaster account 

Install webmaster and google search console on your website to track which keyword is helping you to rank on top SERP. 

7.Create Quality link building network

Use quality link-building buy buying or adding backlink to websites related to your niche. The person searching these websites also gets your website in search results. 

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